It seems that no matter where you go in the US, and the rest of the world for that matter, our environment is impacted negatively by our collective wasteful habits. Being a group of adventurous guys here at KickFly’s we have had an opportunity to see these impacts in person on our travels and to be frank, it sickens us!
The problem isn’t that people are making an intentional effort to hurt the environment, it’s that we are sheltered from the impacts of our consumerist ways through the efforts of our municipalities, big business, and the marketers of our world to keep us oblivious to our true impacts. The solution, we feel, is not to try and alter the way our society and the economy operates, but to add a new element to the equation to incite change. That element is knowledge. At KickFly's we feel that the most effective way to make a difference is not to add another recycling program or to shame consumers into cutting back on their purchasing, but to be earnest and frank with them on how their decisions play out in the long run.
The challenge, therefore, is to make being "ECO-friendly" a preferred choice rather than a simple alternative. We encourage you to not only learn through us, but to do your own research. Don't look at your local community as impervious to degradation and pollution, but rather a beautiful environment that is very much vulnerable to being ruined by waste and pollutants. The key is knowledge, and knowledge comes with seeing. Look on the side of the road next time you're walking or driving and notice what is laying in the brush. See the trash can that is filled with plastic bottles and bags and understand that the waste inside doesn't simply disappear.
Once you're able to connect your actions with a reaction you will quickly become intrinsically motivated to change your habits. I can say this because we ourselves at KickFly's have gone from blind consumers to enlightened doers. And we can tell you that this knowledge is empowering! Take ownership of your decisions, and don't fall victim to the notion that our beautiful environment is everlasting. The only things that are transcendent are the decisions you make today that are focused on a better, cleaner tomorrow.